Generate SEO friendly and accessible alt text for your images in seconds. Improve image search rankings and website accessibility with proper alt tags.

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An alt tag, or alt text (alternative text), is an HTML attribute added to an image tag (<img>) that describes the image's content. It appears in place of the image if the image fails to load, and it's read aloud by screen readers for visually impaired users .
Example: <img src="red-shoes.jpg" alt="Red running shoes on a white background">
Alt tags play a crucial role in both SEO and web accessibility:
Follow these best practices when creating alt text:
alt="" so screen readers skip them.Our free Image Alt Tag Generator makes creating alt text effortless:
alt attribute.alt="image1"alt="best seo tools online cheap buy now"alt="Screenshot of Nivya Digital's keyword research dashboard"alt="Woman hiking on a mountain trail at sunrise"Find answers to common questions about Digital Marketing Mastery
Aim for 5-15 words or under 125 characters. It should be descriptive enough to convey the image's meaning without being overly verbose .
Yes. Alt text helps search engines understand your images, which can improve your rankings in Google Images and contribute to overall page relevance .
Yes, but naturally. Include your target keyword only if it accurately describes the image. Keyword stuffing in alt text can be seen as spammy and may hurt your SEO .
For purely decorative images that don't add meaning, use an empty alt attribute (<code>alt=\"\"</code>) so screen readers skip them .